firstcry ,Bangalore: on-line baby-products portal proclaimed on Mon that it’ll expand its physical network from seventy to a hundred stores by the top of 2014 and reach four hundred by 2017.
The Firstcry.com branded stores are going to be one,000-2,000 sq. foot and need the franchisee to take a position concerning Rs.3,000 per sq. ft, the corporate same during a statement.
“By moving into the untapped markets, wherever offline presence of baby merchandise ar low, we have a tendency to ar extremely optimistic concerning our company’s growth. Since shoppers exhibit mixed behaviour by buying on-line and offline, we wanted to supply solutions in each house which is why we have a tendency to started building each on-line platform and offline store in parallel,” Supam Maheshwari, founder and chief govt at the same within the statement.
a list of over seventy,000 things from over 600 international and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher value and Mee Mee.
The online portal, that began operations in 2010, competes with the likes of BabyOye.com. Its existing investors embrace IDG Ventures Bharat and SAIF Partners.
CHENNAI: Mattel Toys has partnered with FirstCry.com to assist Fisher-Price to higher reach and have interaction with time period folks. The e-commerce partnership can facilitate Mattel concentrate on gap exclusive whole stores on Firstcry platform, therefore enhancing its e-commerce presence. Ishmeet Singh, country manager- Republic of India, Mattel Inc. said, “We square measure a creations company and powerfully believe the marvel of childhood. Our goal is to supply the most effective expertise to youngsters across the country. Strengthening our e-commerce presence to empower folks with the most effective choices is one step in our larger commit to grow the market in Republic of India. we have a tendency to square measure happy to partner with a company like FirstCry that’s similar in their efforts to alter affordability and ease to time period moms to supply the most effective look after their babies” Commenting on the association, Supam Maheshwari, founder, corporate executive FirstCry.com said, “We square measure delighted to partner with Fisher-Price for day celebration. This association could be a step towards providing Indian folks with the whole vary of toys that aid towards growth and kid development. Fisher-Price and FirstCry square measure 2 of the foremost treasured brands amongst folks and that we aim to still bring joy to oldsters with such initiatives.”