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 infibeam Leading e-marketer   Incorporation Ltd, on weekday, aforesaid it’s been granted associate degree in-principle license by the bank of Asian nation|Bharat|Asian country|Asian nation} (RBI) for B2B payment of utility and services bills across India through its CCAvenue payments platform.

With increasing digital payments, CCAvenue, that powers eighty five per cent of e-commerce merchants and offers over 240 payment choices in Asian nation, can presently have the Bharat Bill Payments Systems (BBPS) facility for utility and services bill payments from this platform, aforesaid Vishal Mehta, manager, the corporate has already commenced enrolling agents for this purpose and can launch a replacement B2B app shortly.

“We area unit within the method of transition from a tech-enabled e-commerce platform to associate degree amplified, comprehensive, one-stop service supplier for payments,” he said.

He aforesaid the amount of utility and services bills generated annually in Asian nation is almost three,000 large integer that the corporate are targeting as potential customers. 3 or four different firms have additionally been granted the tally license for the aim.

The platform may also method payment transactions in twenty seven currencies.

The natural process can give a whole e-commerce platform absolutely integrated with payment gateways, offer chain supply, knowledge analytics, social media promoting and advertising platforms, creating it a one-stop-shop e-commerce service supplier, Mehta said.

together with its Chennai-based syndicate partner Intellect, has additionally been chosen as a B2G service supplier by the govt of Asian nation to run the govt e-Marketplace (GeM) portal, the successor of the Directorate-General of offer and merchandise. The portal can fulfill the all the procurance wants of central and therefore the state governments, together with merchandise and services price concerning $100 billion every year, that fourteen States have already signed up.

Besides, Mehta said, has been awarded a contract by Adani Wilmar Ltd to develop a web e-commerce platform for its productcan develop, integrate, implement and maintain a web e-commerce and mobile platform with integrated supply framework for on-demand purchase of Adani Wilmar product. “Fortune Online” are associate degree exclusive B2C commerce platform facultative customers to shop for these product by victimisation this application for delivery at homes.

The value winning digital transactions via CCAvenue is anticipated to double from ₹12,000 large integer FY17 to ₹25,000 large integer in FY18. in Q2FY18, it had been price ₹4,500 crore, creating the corporate earn ₹122 large integer as revenue. Its B2B marketplace, BuildaBazar, presently has over eighty two,000 merchants.

supplying is wherever we’d prefer to create investments this year with GST already unrolledthe corporate can focus a lot of in terms of building out the supplying strength,” Mehta aforementioned. however the one who spoke to ET aforementioned the corporate was keen to create a hybrid model and invest in merchants within the retail area. “That can increase the likes of existing properties that the corporate has, together with CCAvenue, BuildaBazaar.

The company is keen to bolster its presence within the mind area of the Indian client,” the person additional. Mehta aforementioned the corporate has been strengthening its technology capabilities to pursue new business opportunities and improve operational efficiencies. Also, it’s increasing its warehouse and supplying capabilities and strengthening fulfilment capabilities for the net services business likewise as e-retail operations by adding seventy five supplying centers, he said.

Mehta said: “For our B2C section, that is, our focus and strategy has been to sell merchandise whereas guaranteeing that we have a tendency to earn positive returns from this business and not burn money in contrast to most others during this area.”

Although the corporate at first came to the Indian market with its B2C marketplace, it’s started increasing the client focus of  net services to B2G (sales to government) and B2B2C. This has helped it turn out sturdy growth and profit. within the second quarter,  consolidated revenue grew seventy six to Rs 201.6 crore. “ net services continues its upward journey whereas the  e-retail platform maintains stability while not burning money, and that we wish to continue growing like this,” Mehta aforementioned.

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